#62 The Top 4 Essays From Q1 – Spring Break Edition
Hello & Happy Weekend!
This week I have been vacationing in the Florida Keys. We spent the first few days in Key West, and now we're in Marathon celebrating a friend's wedding (pics at the end).
I'm giving myself a little Spring Break from the newsletter so instead of a typical issue, I looked back at my most popular articles from the last few months.
If you're one of the people that saves newsletters to read later – this is your chance to catch up on the can't miss issues!
Let's get into it –
Revisit the top essays from Q1, along with the most popular link click from each issue!
#48 Add Digital Products To Your Service Business
Increase your revenue, margins, and build a sustainable business by adding digital products to your service business.
In this essay you'll learn the 4 different ways you can add digital products to your service business.
Top click: I recommended the book Built To Sell
Anna Nassery (agency building baddie) recommended this book to me and I finished it in one sitting... even if you're not considering selling your business, it's a really amazing read to help you identify how to simplify and productize your services.
#54 Behind 7-Figure Memberships
There are 3 pillars to run a sustainable 7-figure membership:
Community Management
Product Management
Operations
In this essay, I break each of these categories down with all the tasks you'll need.
Top click: I mentioned the Creator Vanessa Lau's return from her indefinite sabbatical after burnout. This was her first video back.
#55 Make Your Product Sticky
A "sticky" product is a product your customers come back to again and again. It's like the chewing gum on the bottom of your shoe... but like hopefully in a good way?
In all seriousness, what makes a product sticky isn't the manipulative features like constant random notifications that your cousin made a post for the first time in a while ... it's something else entirely.
There are 3 key things that make a product sticky ... it's not about a "tactic" or a "strategy"...
It's about a feeling.
Top click: Dave Gerhardt, Founder of Exit Five, wrote on LinkedIn about how he lost 100k migrating his community, but why it was worth it.
#57 How To Grow Your Community With Flywheels
Funnels aren't the best tool for growing a community. Sure, funnels will help you get people in the door. But the key to growing a thriving community is retention – keeping people in the room.
In this video I give an overview of the difference between flywheels and funnels and how you can use them to grow your community.
Top click: I shared an episode of Billion Dollar Creator where Rachel Rodgers and Nathan Barry go deep on flywheels and how they use them for Hello7 & ConvertKit.
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