Community-Driven Product Strategist
I help Online Business Owners build products that grow by prioritizing community as the 💜 of their business.
👋 Hey! I’m Becky
I’ve helped 6, 7 & 8 figure founders build community-driven products via product leadership, workshop facilitation and user experience design strategy.
I help you put community at the heart of your product strategy which enhances growth, decreases churn and makes a positive impact.
As a founder you often try to come up with answers instead of uncovering the answers your customers are giving you through their behavioral data.
I focus on data-driven experimentation in my work with a goal to find product-market-fit and stay there– innovation is a never ending game.
Trusted by some of the world’s top community-driven businesses in media, personal brands, education-tech, healthcare-tech, agencies and beyond.
Let’s Work Together
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Strategy Sprints
You’re ready to add digital products or a membership to your business and you want help crafting your structure and plan.
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Product Audits
Want to know how you can re-engage your members, improve your member experience, and your sales? I’ve got you!
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1:1 Advisor Call
Get quick clarity on how you can move your business forward in one quick hour – you’ll have at least 3 clear action steps.
Nick Coppolo, Chief Operating Officer, Kin + Carta
“Becky combines pragmatic business fundamentals with an insatiably curious explorer’s mindset – heading steadfast into the unknown in the pursuit of better. Her creative approach to solving complex problems produces results. For us, her portfolio and service lines grew 147% YoY on a 35% target. That’s winning. ”
Each week I write about building membership products, and the secrets to building a thriving community.
Here are a few of my most popular articles:
Charlotte Crowther, Founder, MySnapshot
“From Becky’s customer journey mapping method I realized I needed to split my services into two different offers, and I now see clear opportunities for the mini-courses I’m going to develop as a result. It has influenced my visual mental model, and therefore my entire business and revenue structure… like holy sh*t.”
Connect With Me On Instagram
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A weekly newsletter to help online business owners build community, and better products like memberships, courses, and programs in less than 10 mins per week.
Learn how to increase membership retention, optimize your product performance, and improve your customer journey to increase your customer LTV.