the bpd beat
Get the only newsletter that teaches you to grow your business with a community-driven product strategy.
Learn in as little as 10 mins per week
Dig into the archives + read all of the community-product essays
#85 Pop-Up Communities
In this essay you’ll learn:
When to use a pop-up community experience (temporary)
How to choose the right platform for your situation
#84 Should You Build A Program, Course, Mastermind, or Membership?
In this essay you’ll learn:
The core questions you need to answer to decide what format to deliver your offer in
Examples for each product type
#83 The Making Of Affinity Collective
In this essay you'll learn:
Everything that went into the decision to build an agency and our launch strategy
#82 Quit Thinking & Just Launch
In this essay you'll learn:
How to get out of your own way & test your ideas
How I decided to test a new program
#81 Service Membership Model
In this essay you'll learn:
How you can scale your services using a membership model
How to test your service membership idea
#80 How Marissa & Carla Built Real Connection At Their Thrive Retreat
In this essay you'll learn:
How to foster true connection amongst your community members
Why in-person events can be the catalyst for a great online community
#79 What’s Working In Community Businesses Right Now?
In this post you can submit what's working well in your community business to contribute to a future issue.
#78 Take Vacation From Your Community
In this essay you'll learn:
How to avoid building a fan club instead of a community
Ideas for how to support your community so that you can go on vacation
#77 4 Steps To Navigate Change In Your Community
In this essay you'll learn:
How to communicate changes with your members
The step by step process I recommend to include your members in the process
#76 How Chenell Basilio of Growth In Reverse Crushed Her Community Launch
In this essay you'll learn:
Everything she nailed: offer details, waitlist strategy, pricing, onboarding, and more!
Plus my spicy takes on what she could have done better...
#75 The 5 Pieces Of Website Copy You Need To Attract Your Community
In this essay you’ll learn:
Mad-libs style web templates on how to attract your community
How to communicate and attract YOUR people
#74 How To Get Great Testimonials
In this essay you’ll learn:
How to format a great testimonial
How to collect testimonials for on-demand products, live programs, and services
Plus a bonus video analyzing testimonials for themes
#73 Craft A Great Beta Strategy
In this essay you’ll learn:
What to include in your beta program
How to craft a great sales page + strategy for beta
How to collect feedback during your beta phase
#72 Your Community Values
In this essay you’ll learn:
How to figure out what your unique community experience is
Why understanding your core values can make or break your community
#71 Your Community Milestones
In this essay you’ll learn:
How to write your community transformation statement
How to identify the milestones your community members will reach along their journey
#70 Community Pattern Breaks
In this essay you’ll learn:
How to improve the monotonous cycle of a community experience
Tips to improve your content & programming
#69 3 Ways To Help Your Community "Do The Work"
In this essay you’ll learn:
The responsibility you have as an educator serving transformation
How to leverage challenges & more to drive member success
#68 Should You Offer A Free Community?
In this essay you’ll learn:
The 4 ways to monetize your community
The 3 pay models for communities
Whether or not a freemium model makes sense