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Dig into the archives + read all of the community-product essays
#95 Program Design: Understanding The Overlap
In this essay you’ll learn:
How to get more people to participate in all aspects of your program
What data you should be measuring in your community
#94 2025 Community Predictions
In this essay you’ll learn:
What you can expect to make your community a success in 2025
Why you may want to consider offering in-person events for your community
#93 2024 Reflection: Highs & Lows (+ My Vision Board Process)
In this essay you’ll learn:
Becky’s highs & lows of 2025
A reflection on building an agency, going on a health journey, and figuring it out as an entrepreneur
#92 How I Planned Our CreativeMornings Volunteer Retreat
In this essay you’ll learn:
My 4-step guide for planning your retreat sessions
How to facilitate useful workshops that grow your business
#91 BTS With Emily Claire, Founder Of The 10k Email Club
In this essay you’ll learn:
How long it really takes to see traction
What has worked to re-engage disengaged members
What marketing strategies have worked best for her
#90 How Audience Size Should Impact Your Product Strategy (And Your Pricing)
In this essay you’ll learn:
How to design your product strategy so that it works for your wallet
How big your audience really needs to be to launch your products
#89 Community Ambassadors
In this essay you’ll learn:
How to make sure your program goes as you want it to
What to do when you’re ready to scale your program with more leaders
#88 Why Your Community Engagement Isn't What You Expected
In this essay you’ll learn:
How to set clear expectations so you get the behavior you wanted in your membership
#87 Build Community With Your Funnel
In this essay you’ll learn:
The important things to get right with your marketing funnel from a product perspective
#86 Community Is For Right Now
In this essay you’ll learn my fundamental belief – that the world is shifting toward community and if you want to build a sustainable long-term business, you’ll need to prioritize it.
#85 Pop-Up Communities
In this essay you’ll learn:
When to use a pop-up community experience (temporary)
How to choose the right platform for your situation
#84 Should You Build A Program, Course, Mastermind, or Membership?
In this essay you’ll learn:
The core questions you need to answer to decide what format to deliver your offer in
Examples for each product type
#83 The Making Of Affinity Collective
In this essay you'll learn:
Everything that went into the decision to build an agency and our launch strategy
#82 Quit Thinking & Just Launch
In this essay you'll learn:
How to get out of your own way & test your ideas
How I decided to test a new program
#81 Service Membership Model
In this essay you'll learn:
How you can scale your services using a membership model
How to test your service membership idea
#80 How Marissa & Carla Built Real Connection At Their Thrive Retreat
In this essay you'll learn:
How to foster true connection amongst your community members
Why in-person events can be the catalyst for a great online community
#79 What’s Working In Community Businesses Right Now?
In this post you can submit what's working well in your community business to contribute to a future issue.
#78 Take Vacation From Your Community
In this essay you'll learn:
How to avoid building a fan club instead of a community
Ideas for how to support your community so that you can go on vacation
#77 4 Steps To Navigate Change In Your Community
In this essay you'll learn:
How to communicate changes with your members
The step by step process I recommend to include your members in the process