#82 Quit Thinking & Just Launch
This week I went to the first call of a program I joined on the back of the THRIVE retreat I went to in Portugal last week.
Marissa & Carla (the program organizers) decided to launch a program to retreat attendees... during the retreat. They realized that attendees were going to need support integrating everything they learned.
Their launch was a success. They had over 90% conversion of retreat attendees into their 3-month program Momentum. 🤯
Their retreat & community experience was a new product test – they tested the retreat, and they tested the follow-up program.
There is a time and place for in-depth research (what I usually teach) and there is a place for testing ideas rapidly. I don't talk enough about this!
Today's issue is short & sweet – I want to talk about getting out of our own way and launching the thing.
Let’s get into it –
When you are first starting with launching programs or digital products... testing ideas rapidly is the way to go.
You need to get your ideas out there and see what works. There are two core components to understand what is going to work for you... and potentially become your signature product.
What do people buy?
What helps customers get results?
Once you have a product that people will buy, then you improve it until it gets INCREDIBLE results. That then results in a word-of-mouth flywheel that grows your business and helps you develop the signature product that your business is known for.
The Societé from bossbabe is a great example of this – when they launched people bought to the tune of 1M in their first year. But they have spent years updating and improving the membership experience and it looks VERY different than that first launch. This is what allows them to continue to sell it today.
After working with founders of all stages and fortune-500 companies launching new products I can confidently tell you that NO ONE gets their product right their first time launching. There is always room for improvement.
I like to think about product launches and the subsequent versions after as a series of experiments.
How many ideas for offers do you have in notes docs, group chats, and your backlog in Notion? If you're an entrepreneur ... it's a lot. Ideas aren't the problem.
But figuring out which offers are worth your time and energy to launch can keep us all in spinning-wheels mode and then we never launch the thing.
So what ideas are actually worth testing?
You notice a problem in your community that you can solve
There is a high customer value if you can solve this problem
There is a high business value for you (meaning you can sell it at a cost/time ratio that is worth it for you)
Okay now you're entering inception ... let me give you an example.
Problem:
At the retreat, and in my DMs I've been noticing a pattern... a lot of entrepreneurs struggle with spinning their wheels and avoid launching. They aren't sure how to beta-test ideas.
High Customer Value:
If I can help customers launch and test their products they will (1) get a cash injection, (2) start to get feedback, (3) gain momentum to reach their business goals.
So I decided to test a brand new program. I designed the program to solve for the two main pain points:
Deciding on what offer to test
Creating a pressure cooker to get tasks done and launch quickly
High Business Value:
I can support this community at a cost/time ratio that is worth it for me. Plus I can do my favorite thing – teach & support entrepreneurs.
This is a product win-win-win. So now I test it.
Just Launch
Are you interested in joining the Just Launch program and getting your idea out into the world? The first 3 people to join will get $200 off – use code LAUNCH at checkout.
During this 6-week program you'll develop and launch your offer, get the cash injection you need, and start feedback loops with your customers to grow your business.
Whether you're building a course, program, membership, community, or freebies, this program is designed to help you launch your V1. Let's do this!
What's Included:
1:1 Product Strategy Workshop – I'll help you refine your offer idea and design your test plan so that you can bring it to life during the program. ($499 value)
Workshops & Hot-Seat Coaching – Our weekly calls will be a mix of hot-seat coaching and hands-on workshops designed to get your product launched.
Community (...duh!) – Connect with other entrepreneurs + get feedback on your offer strategy, messaging, sales plan, and more!
If you have any questions at all you can reply to the newsletter email, fill out my contact form or DM me on Instagram.
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