#86 Community Is For Right Now

Whether you’re offering services, physical products, programs, or you want to launch a membership experience, community should be the heart of your business.

Community should drive your audience growth.

Community should drive your marketing strategy.

Community should drive your product strategy.

Community should drive your product fulfillment.

Community should drive your revenue growth.

Let’s start with why community building is so important right now.

Community is no longer just an option … not if you want a long-term sustainable business. 

People are craving more connected experiences – we want to interact with one another, and we want to buy from brands we feel connected to.

B2B and B2C are out – H2H is in. Human to Human.

We don’t want to be talked at. 

We want human connection. 

We want conversation. 

We want to be heard.

The internet connects us globally… yet we’re in the midst of a loneliness epidemic.  We don’t know our neighbors. We scroll social media mindlessly.

But this is temporary. Community is the future – just like it was our past. 

From churches, school yards, neighborhood pot lucks, sports tailgates, community is core to the human experience. And it’s one of the keys to improved mental health – which we need now more than ever. We need community to survive and to build a better world that prioritizes joy and peace.

The technology that was launched to connect the world (think Facebook) is the ol’ town hall of community technology. Sure it brings everyone together, but it isn’t effective when it comes to real connection.

Real connection is experienced in the niches – the breakout rooms, the dinner parties. 

The future of community technology will bring together both in-person and online experiences. Most of all, it will prioritize connection amongst members. 

Connecting with your community will lead to stronger customer relationships, repeat customers, the development of better products, and unimaginable growth.

It’s time to think about crafting incredible experiences that bring your people together. 

Are you ready for it?