In this essay you’ll learn:

• Why personalization is the secret to building better products

• How your favorite platforms leverage personalization

• How to create a personalization strategy in 4 simple steps

In this essay you’ll learn:

• How to let sub-communities thrive within your product

• The 3 biggest mistakes community and product builders make regarding sub-communities

• What we can learn from the way Twitch built their infrastructure

In this essay you’ll learn:

• A break down of the ABC principles

• What I learned about decision-making designing an app for the elderly

• 3 things to consider when simplifying your information architecture

In this essay you’ll learn:

• How to create a community journey map step by step

• The framework to use (including an illustration)

• How to think strategically about your hero’s journey

In this essay you’ll learn:

• The ways safety impacts your business (hint: $$$)

• How Peloton creates a culture of safety for beginners

• How to use a ‘fears map’ to build a safer, better product

In this essay you’ll learn:

• The unexpected digital product lessons from a trailer mobile-home park community

• How my Mom went from selling homes to managing the community for 30+ years

• The management strategies that have resulted in 99% retention of the community

In this essay you'll learn:

• How to create a research plan in less than 30 minutes.

• The 5 steps I use to plan research efforts (+ many examples)

• The method I use for developing a research roadmap

In this essay you'll learn:

• What defines a community-driven org

• 4 Questions to facilitate your product strategy each week

• Examples of community-first strategies in practice