In this essay you’ll learn:

• How to create a community journey map step by step

• The framework to use (including an illustration)

• How to think strategically about your hero’s journey

In this essay you’ll learn:

• Why a weekly community review isn’t good enough

• How to identify your “departments of community”

• What I would do if I were an executive at Peloton

In this essay you’ll learn:

• The ways safety impacts your business (hint: $$$)

• How Peloton creates a culture of safety for beginners

• How to use a ‘fears map’ to build a safer, better product

In this essay you’ll learn:

• The unexpected digital product lessons from a trailer mobile-home park community

• How my Mom went from selling homes to managing the community for 30+ years

• The management strategies that have resulted in 99% retention of the community

In this essay you’ll learn:

• The formula (yes, math) I use to prioritize ideas + initiatives

• How to run a prioritization workshop for your business

• The column by column breakdown of my prioritization template

In this essay you'll learn:

• How to create a research plan in less than 30 minutes.

• The 5 steps I use to plan research efforts (+ many examples)

• The method I use for developing a research roadmap

In this essay you'll learn:

• What defines a community-driven org

• 4 Questions to facilitate your product strategy each week

• Examples of community-first strategies in practice