In this video you'll learn how to:

• Prioritize your product ideas and decide what to build first

• Capture your ideas overtime

• Develop a rolling quarterly product strategy

In this essay you’ll learn:

• 3 ways to reduce overwhelm in your membership

• The importance of simplifying your community journey

• Ideas to help you create personalization for your customers in your business

In this essay you’ll learn:

• How to increase your customer lifetime value

• How to support your customers in their lowest moments

• Low-effort ideas to add to your customer journey

In this essay you’ll learn:

• How to choose which area of your business to build your next product

• How to come up with product ideas

• How to evaluate which product you should build

In this video I share:

• The results of my recent subscriber survey and 1:1 convos

• How I analyzed those results to refine my offers

• A walk through of my subscriber (that's you!) customer journey

In this essay you’ll learn:

• How to reduce directions in your customer journey

• How to reduce benefits from your membership and keep the same price

• The risks of a product overwhelm problem

In this essay you’ll learn:

• When to start and stop your customer journey map

• 5 steps to create a customer journey map

• How I define a product (+ list of examples)

This essay is part of series outlining the behind the scenes of a mastermind product workshop I’m leading.

You’ll learn how to write a foundational problem statement for your business that will help you create your customer journey in the next step.

In this essay you’ll learn:

• 4 simple steps to test your sales page for perceived value

• How onboarding contributes to value perception even before purchase

• What we can learn from e-commerce brands in building strong value perception

In this essay you’ll learn:

• Grapevine’s product model: launch, onboarding, engagement & growth

• Sara Lemelin’s 4 steps to build a giving circle to inspire your community work

• 4 reflection questions to help you grow your business

In this essay you’ll learn:

• Why my referral strategy failed at bossbabe

• How Netflix keeps subscribers retained between the hits

• 3 Action steps to plan your core + tangent content

In this essay you’ll learn:

• Examples of business ascension strategies

• Where to start in prioritizing your next product

• How to develop your ascension strategy

In this essay you'll learn:

• 5 Steps to run a discovery research initiative

• The research messaging script that retains your customers

• Exactly how many customer interviews you need to develop your next product idea

In this essay you’ll learn:

• A breakdown of what the Threads app got right

• The biggest risk ahead for Threads app (It’s not Elon’s lawsuit)

• How you can improve your own product onboarding

In this essay you’ll learn:

• The difference between QA testing & experience critique

• 4 action steps to take to become the customer and improve your product

• What to do if you're a solopreneur and don't have a team to test for you

In this essay you’ll learn:

• 9 Ways to improve accessibility of your business today

• Tools you an use to improve accessibility (like a contrast checker)

• How to apply accessibility to your social content, marketing, website and products

In this essay you'll learn:

• 4 questions to help you identify which strategy is right for you

• 6 examples (with pictures) of adjacent + integrated strategies

• The car brand that has an adjacent community of 155k members doing philanthropy... (yes I'm doing trivia now)

In today’s essay you’ll learn:

• How to safely experiment and launch a community product

• The dangerous brand-burning-business mistakes to avoid with community

• What you need to do to play the long game and be successful

In this essay you’ll learn:

• The VSVQ framework for building a consistent experience

• How CreativeMornings has created this in 67 countries

• The 1st step to develop consistency in your business

In this essay you'll learn:

• The rapid experimentation necessary to build a successful business

• How to create in a world where AI is evolving daily

• A 5 step exercise to develop an experiment in your business