In this essay you’ll learn:

• 6 predictions to help you think about building community in 2024

• Why masterclasses might be a thing of the past

• The marketing strategy that is way over-hyped

In this essay you’ll learn:

• The difference between a fan club and network membership

• How to turn fan-ism into a community culture

• 5 ways to build a network membership

In this essay you’ll learn:

• How 1:1 conversations can level up your life and business

• Exact scripts I use for 1:1 outreach

• How to embrace the ick and get comfortable reaching out for 1:1s with your dream collabs and your customers.

In this essay you’ll learn:

• Lightweight community features to add to your membership to increase your retention

• What you have to gain from adding community features to your content membership

In this essay you’ll learn:

• The importance of celebrating with your members

• How to create rituals to support member goals

• Ways to show gratitude to your members

In this essay you’ll learn:

• Why context matters when doing customer research

• How I did field study research on a movie set in LA

• How you can do observational research in your business

In this essay you’ll learn:

• How to calculate customer lifetime value

• Why developing your journey map is important

• A 3-part guide to community journey mapping

In this video you’ll learn

• How to let your journey map drive your product strategy

• Why you need a product strategy anyway

• How I mapped my 2024 marketing calendar

In this essay you’ll learn:

• How the leaders of the National Aquarium think about the ROI of community

• How to get executive buy-in for community building

• A framework for imagining your unique differentiating product

In this essay you’ll learn:

• How to think about an MVP product

• What to do when your beta launch isn’t going as you hoped

• The tough love you need to just launch.

In this essay you’ll learn:

• How working in architecture connects to what I do now

• How the pivots in life take you exactly where you belong

• How to pivot your product strategy

In this video you'll learn how to:

• Prioritize your product ideas and decide what to build first

• Capture your ideas overtime

• Develop a rolling quarterly product strategy

In this essay you’ll learn:

• 3 ways to reduce overwhelm in your membership

• The importance of simplifying your community journey

• Ideas to help you create personalization for your customers in your business

In this essay you’ll learn:

• How to increase your customer lifetime value

• How to support your customers in their lowest moments

• Low-effort ideas to add to your customer journey

In this essay you’ll learn:

• How to choose which area of your business to build your next product

• How to come up with product ideas

• How to evaluate which product you should build

In this video I share:

• The results of my recent subscriber survey and 1:1 convos

• How I analyzed those results to refine my offers

• A walk through of my subscriber (that's you!) customer journey

In this essay you’ll learn:

• How to reduce directions in your customer journey

• How to reduce benefits from your membership and keep the same price

• The risks of a product overwhelm problem

In this essay you’ll learn:

• When to start and stop your customer journey map

• 5 steps to create a customer journey map

• How I define a product (+ list of examples)

This essay is part of series outlining the behind the scenes of a mastermind product workshop I’m leading.

You’ll learn how to write a foundational problem statement for your business that will help you create your customer journey in the next step.

In this essay you’ll learn:

• 4 simple steps to test your sales page for perceived value

• How onboarding contributes to value perception even before purchase

• What we can learn from e-commerce brands in building strong value perception