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Dig into the archives + read all of the community-product essays
#27 The Community Product Disrupting Philanthropy
In this essay you’ll learn:
Grapevine’s product model: launch, onboarding, engagement & growth
Sara Lemelin’s 4 steps to build a giving circle to inspire your community work
4 reflection questions to help you grow your business
#26 The Retention Fail I Made At Bossbabe
In this essay you’ll learn:
Why my referral strategy failed at bossbabe
How Netflix keeps subscribers retained between the hits
3 Action steps to plan your core + tangent content
#25 Play The Long Game: Create Your Customer Ascension Strategy
In this essay you’ll learn:
Examples of business ascension strategies
Where to start in prioritizing your next product
How to develop your ascension strategy
#24 The Surprising Way To Avoid Summer Churn
In this essay you'll learn:
5 Steps to run a discovery research initiative
The research messaging script that retains your customers
Exactly how many customer interviews you need to develop your next product idea
#23 How Threads App Nailed Onboarding
In this essay you’ll learn:
A breakdown of what the Threads app got right
The biggest risk ahead for Threads app (It’s not Elon’s lawsuit)
How you can improve your own product onboarding
#22 How To Become The Customer
In this essay you’ll learn:
The difference between QA testing & experience critique
4 action steps to take to become the customer and improve your product
What to do if you're a solopreneur and don't have a team to test for you
#21 9 Ways To Improve The Accessibility Of Your Business
In this essay you’ll learn:
9 Ways to improve accessibility of your business today
Tools you an use to improve accessibility (like a contrast checker)
How to apply accessibility to your social content, marketing, website and products
#20 Take Your Pick: Adjacent Vs Integrated Communities
In this essay you'll learn:
4 questions to help you identify which strategy is right for you
6 examples (with pictures) of adjacent + integrated strategies
The car brand that has an adjacent community of 155k members doing philanthropy... (yes I'm doing trivia now)
#19 The Social Contract You Sign Building Community Products
In today’s essay you’ll learn:
How to safely experiment and launch a community product
The dangerous brand-burning-business mistakes to avoid with community
What you need to do to play the long game and be successful
#18 Grow Your Business With A Consistent Brand Experience
In this essay you’ll learn:
The VSVQ framework for building a consistent experience
How CreativeMornings has created this in 67 countries
The 1st step to develop consistency in your business
#17 Strip Away Your Cultural Conditioning To Dream Bigger + Build Better
In this essay you'll learn:
The rapid experimentation necessary to build a successful business
How to create in a world where AI is evolving daily
A 5 step exercise to develop an experiment in your business
#16 Treat Everything In Your Business Like A Product
In this essay you’ll learn:
The secret behind how I've maintained a 70% newsletter open rate
5 steps to prioritize product experiments within your business
Why it's important to "kill your darlings"
#15 Listen To Your Community, Serve Them Creatively
In this essay you’ll learn:
The rapid experimentation necessary to build a successful business
How to create in a world where AI is evolving daily
A 5 step exercise to develop an experiment in your business
#14 How Manifesting Energy Helps Build Community-Driven Businesses
In this essay you’ll learn:
The intentional energy lessons from Lamar Jackson + Oprah
The power of the superwoman pose – try it!
3 Steps to create intentional energy in your community
#13 The Servant Leadership Required to Build a Successful Community Product
In this essay you’ll learn:
How to lead with service AND make money too
The benefits of prioritizing your community-first
3 ways you can be a servant leader today
#12 The Unexpected Secret To Building An Irresistible Product
In this essay you’ll learn:
Why personalization is the secret to building better products
How your favorite platforms leverage personalization
How to create a personalization strategy in 4 simple steps
#11 The 3 Reasons To Let Sub-Communities Thrive Within Your Products
In this essay you’ll learn:
How to let sub-communities thrive within your product
The 3 biggest mistakes community and product builders make regarding sub-communities
What we can learn from the way Twitch built their infrastructure
#10 Part 2: Exploring Business Models that Prioritize Community
In this essay you’ll learn:
8 business models that prioritize community
18 examples of companies prioritizing community
Why prioritizing community is a powerful strategy for business
#09 Part 1: Exploring Business Models That Prioritize Community
In this essay you’ll learn:
8 business models that prioritize community
18 examples of companies prioritizing community
Why prioritizing community is a powerful strategy for business
#08 ABC Principles: Simple Ideas to Improve your Community Experience
In this essay you’ll learn:
A break down of the ABC principles
What I learned about decision-making designing an app for the elderly
3 things to consider when simplifying your information architecture