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Dig into the archives + read all of the community-product essays

Rebecca Pierson Rebecca Pierson

#27 The Community Product Disrupting Philanthropy

In this essay you’ll learn:

  • Grapevine’s product model: launch, onboarding, engagement & growth

  • Sara Lemelin’s 4 steps to build a giving circle to inspire your community work

  • 4 reflection questions to help you grow your business

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Rebecca Pierson Rebecca Pierson

#26 The Retention Fail I Made At Bossbabe

In this essay you’ll learn:

  • Why my referral strategy failed at bossbabe

  • How Netflix keeps subscribers retained between the hits

  • 3 Action steps to plan your core + tangent content

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Rebecca Pierson Rebecca Pierson

#24 The Surprising Way To Avoid Summer Churn

In this essay you'll learn:

  • 5 Steps to run a discovery research initiative

  • The research messaging script that retains your customers

  • Exactly how many customer interviews you need to develop your next product idea

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Rebecca Pierson Rebecca Pierson

#23 How Threads App Nailed Onboarding

In this essay you’ll learn:

  • A breakdown of what the Threads app got right

  • The biggest risk ahead for Threads app (It’s not Elon’s lawsuit)

  • How you can improve your own product onboarding

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Rebecca Pierson Rebecca Pierson

#22 How To Become The Customer

In this essay you’ll learn:

  • The difference between QA testing & experience critique

  • 4 action steps to take to become the customer and improve your product

  • What to do if you're a solopreneur and don't have a team to test for you

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Rebecca Pierson Rebecca Pierson

#21 9 Ways To Improve The Accessibility Of Your Business

In this essay you’ll learn:

  • 9 Ways to improve accessibility of your business today

  • Tools you an use to improve accessibility (like a contrast checker)

  • How to apply accessibility to your social content, marketing, website and products

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Rebecca Pierson Rebecca Pierson

#20 Take Your Pick: Adjacent Vs Integrated Communities

In this essay you'll learn:

  • 4 questions to help you identify which strategy is right for you

  • 6 examples (with pictures) of adjacent + integrated strategies

  • The car brand that has an adjacent community of 155k members doing philanthropy... (yes I'm doing trivia now)

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