In this essay you’ll learn:

• How a non-profit uses a community-driven content strategy

• A few questions to reflect on to help you create positive perspective

In this essay you’ll learn from Marissa Liesen:

• The trifecta of scaling a business

• How to diagnose what isn’t working your business

In this essay you’ll learn:

• How to choose which kind of membership to build so that you don’t grow to resent it

• The pros and cons of content subscriptions versus community memberships

In this video you'll learn:

• The difference between flywheels and funnels

• How flywheels are used to build products

• How you can use flywheels to grow your community

In this essay you’ll learn:

• How you can create member momentum in your community

• How to get your members to share about your community

In this essay you’ll learn:

• The 3 key factors you need to create a sticky product

In this essay you’ll learn:

• A comprehensive list of the community management, product, and the operations to make it happen.

• If you’re just starting, consider this your scale plan

In this essay you’ll learn:

• 10 tips to help you write effective surveys

• a video walking you through my newsletter reader survey from last summer

In this essay you’ll learn:

• 7 step process to reduce risks when you pivot your business

• What to do if you’re unhappy with your business.

In this video you’ll learn:

• The membership model that will improve your member retention and reduce community overwhelm

• Why you don’t need to drop a new masterclass every month

In this essay you’ll learn:

• Why my referral strategy failed at bossbabe

• How Netflix keeps subscribers retained between the hits

• 3 Action steps to plan your core + tangent content

In this essay you’ll learn:

• How NOT setting expectations could be causing your engagement problem

• How & where to set expectations with your community

In this essay you’ll learn:

• Why having a service business is an advantage to launching an education product

• The secret to building a long-term sustainable business

In this essay you’ll learn:

• 6 predictions to help you think about building community in 2024

• Why masterclasses might be a thing of the past

• The marketing strategy that is way over-hyped

In this essay you’ll learn:

• The difference between a fan club and network membership

• How to turn fan-ism into a community culture

• 5 ways to build a network membership

In this essay you’ll learn:

• How 1:1 conversations can level up your life and business

• Exact scripts I use for 1:1 outreach

• How to embrace the ick and get comfortable reaching out for 1:1s with your dream collabs and your customers.

In this essay you’ll learn:

• Lightweight community features to add to your membership to increase your retention

• What you have to gain from adding community features to your content membership

In this essay you’ll learn:

• The importance of celebrating with your members

• How to create rituals to support member goals

• Ways to show gratitude to your members

In this essay you’ll learn:

• Why context matters when doing customer research

• How I did field study research on a movie set in LA

• How you can do observational research in your business

In this essay you’ll learn:

• How to calculate customer lifetime value

• Why developing your journey map is important

• A 3-part guide to community journey mapping