the bpd beat
Get the only newsletter that teaches you to grow your business with a community-driven product strategy.
Learn in as little as 10 mins per week
Dig into the archives + read all of the community-product essays
#67 1 Year In Business
In this special edition I share my biggest lessons, successes, and failures from my first year in business.
#66 5 Steps To Build The Right Thing
In this essay you’ll learn:
How to develop a great product idea
How to avoid sunk costs in developing products
#65 Avoid One-Size Communities
In this essay you’ll learn:
What to look out for when getting advice on how to monetize our community
How software companies report on community metrics
#64 The Most Important Community KPI
In this essay you’ll learn:
How I track the top KPI (it’s not what you think)
The exact strategy I used to increase retention at bossbabe
#63 Experience-Driven Pricing
In this essay you’ll learn:
The deep thinking + tactical strategy you need to price your programs & products
#62 The Top 4 Essays From Q1 – Spring Break Edition
In this special edition issue you’ll get an overview of the top 4 essays from Q1 along with the most popular links from the email edition.
#61 IRL Community Events
In this essay you’ll learn:
The importance of having both virtual and in-person community strategies
How to think about choosing the event type and price to offer
#60 Crafting Perspective
In this essay you’ll learn:
How a non-profit uses a community-driven content strategy
A few questions to reflect on to help you create positive perspective
#59 Diagnose Why Your Business Isn’t Scaling
In this essay you’ll learn from Marissa Liesen:
The trifecta of scaling a business
How to diagnose what isn’t working your business
#58 Two Types Of Memberships
In this essay you’ll learn:
How to choose which kind of membership to build so that you don’t grow to resent it
The pros and cons of content subscriptions versus community memberships
#57 How To Grow Your Community With Flywheels
In this video you'll learn:
The difference between flywheels and funnels
How flywheels are used to build products
How you can use flywheels to grow your community
#56 Member Momentum
In this essay you’ll learn:
How you can create member momentum in your community
How to get your members to share about your community
#55 Make Your Product Sticky
In this essay you’ll learn:
The 3 key factors you need to create a sticky product
#54 What It Takes To Run A Successful 7-Figure Membership
In this essay you’ll learn:
A comprehensive list of the community management, product, and the operations to make it happen.
If you’re just starting, consider this your scale plan
#53 Survey Your Community
In this essay you’ll learn:
10 tips to help you write effective surveys
a video walking you through my newsletter reader survey from last summer
#52 Pivoting Your Products
In this essay you’ll learn:
7 step process to reduce risks when you pivot your business
What to do if you’re unhappy with your business.
#51 Transformation Membership Model™️
In this video you’ll learn:
The membership model that will improve your member retention and reduce community overwhelm
Why you don’t need to drop a new masterclass every month
#50 My Experiment Fail At Bossbabe
In this essay you’ll learn:
Why my referral strategy failed at bossbabe
How Netflix keeps subscribers retained between the hits
3 Action steps to plan your core + tangent content
#49 Setting Community Expectations
In this essay you’ll learn:
How NOT setting expectations could be causing your engagement problem
How & where to set expectations with your community
#48 4 Ways To Add Digital Products To Your Service Business
In this essay you’ll learn:
Why having a service business is an advantage to launching an education product
The secret to building a long-term sustainable business