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Dig into the archives + read all of the community-product essays
#76 How Chenell Basilio of Growth In Reverse Crushed Her Community Launch
In this essay you'll learn:
Everything she nailed: offer details, waitlist strategy, pricing, onboarding, and more!
Plus my spicy takes on what she could have done better...
#75 The 5 Pieces Of Website Copy You Need To Attract Your Community
In this essay you’ll learn:
Mad-libs style web templates on how to attract your community
How to communicate and attract YOUR people
#74 How To Get Great Testimonials
In this essay you’ll learn:
How to format a great testimonial
How to collect testimonials for on-demand products, live programs, and services
Plus a bonus video analyzing testimonials for themes
#73 Craft A Great Beta Strategy
In this essay you’ll learn:
What to include in your beta program
How to craft a great sales page + strategy for beta
How to collect feedback during your beta phase
#72 Your Community Values
In this essay you’ll learn:
How to figure out what your unique community experience is
Why understanding your core values can make or break your community
#71 Your Community Milestones
In this essay you’ll learn:
How to write your community transformation statement
How to identify the milestones your community members will reach along their journey
#70 Community Pattern Breaks
In this essay you’ll learn:
How to improve the monotonous cycle of a community experience
Tips to improve your content & programming
#69 3 Ways To Help Your Community "Do The Work"
In this essay you’ll learn:
The responsibility you have as an educator serving transformation
How to leverage challenges & more to drive member success
#68 Should You Offer A Free Community?
In this essay you’ll learn:
The 4 ways to monetize your community
The 3 pay models for communities
Whether or not a freemium model makes sense
#67 1 Year In Business
In this special edition I share my biggest lessons, successes, and failures from my first year in business.
#66 5 Steps To Build The Right Thing
In this essay you’ll learn:
How to develop a great product idea
How to avoid sunk costs in developing products
#65 Avoid One-Size Communities
In this essay you’ll learn:
What to look out for when getting advice on how to monetize our community
How software companies report on community metrics
#64 The Most Important Community KPI
In this essay you’ll learn:
How I track the top KPI (it’s not what you think)
The exact strategy I used to increase retention at bossbabe
#63 Experience-Driven Pricing
In this essay you’ll learn:
The deep thinking + tactical strategy you need to price your programs & products
#62 The Top 4 Essays From Q1 – Spring Break Edition
In this special edition issue you’ll get an overview of the top 4 essays from Q1 along with the most popular links from the email edition.
#61 IRL Community Events
In this essay you’ll learn:
The importance of having both virtual and in-person community strategies
How to think about choosing the event type and price to offer
#60 Crafting Perspective
In this essay you’ll learn:
How a non-profit uses a community-driven content strategy
A few questions to reflect on to help you create positive perspective
#59 Diagnose Why Your Business Isn’t Scaling
In this essay you’ll learn from Marissa Liesen:
The trifecta of scaling a business
How to diagnose what isn’t working your business
#58 Two Types Of Memberships
In this essay you’ll learn:
How to choose which kind of membership to build so that you don’t grow to resent it
The pros and cons of content subscriptions versus community memberships
#57 How To Grow Your Community With Flywheels
In this video you'll learn:
The difference between flywheels and funnels
How flywheels are used to build products
How you can use flywheels to grow your community