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Dig into the archives + read all of the community-product essays
#56 Member Momentum
In this essay you’ll learn:
How you can create member momentum in your community
How to get your members to share about your community
#55 Make Your Product Sticky
In this essay you’ll learn:
The 3 key factors you need to create a sticky product
#54 What It Takes To Run A Successful 7-Figure Membership
In this essay you’ll learn:
A comprehensive list of the community management, product, and the operations to make it happen.
If you’re just starting, consider this your scale plan
#53 Survey Your Community
In this essay you’ll learn:
10 tips to help you write effective surveys
a video walking you through my newsletter reader survey from last summer
#52 Pivoting Your Products
In this essay you’ll learn:
7 step process to reduce risks when you pivot your business
What to do if you’re unhappy with your business.
#51 Transformation Membership Model™️
In this video you’ll learn:
The membership model that will improve your member retention and reduce community overwhelm
Why you don’t need to drop a new masterclass every month
#50 My Experiment Fail At Bossbabe
In this essay you’ll learn:
Why my referral strategy failed at bossbabe
How Netflix keeps subscribers retained between the hits
3 Action steps to plan your core + tangent content
#49 Setting Community Expectations
In this essay you’ll learn:
How NOT setting expectations could be causing your engagement problem
How & where to set expectations with your community
#48 4 Ways To Add Digital Products To Your Service Business
In this essay you’ll learn:
Why having a service business is an advantage to launching an education product
The secret to building a long-term sustainable business
#47 2024 Predictions: Memberships + Community Products
In this essay you’ll learn:
6 predictions to help you think about building community in 2024
Why masterclasses might be a thing of the past
The marketing strategy that is way over-hyped
#46 Don’t Build A Fan Club
In this essay you’ll learn:
The difference between a fan club and network membership
How to turn fan-ism into a community culture
5 ways to build a network membership
#45 The Power Of A 1:1
In this essay you’ll learn:
How 1:1 conversations can level up your life and business
Exact scripts I use for 1:1 outreach
How to embrace the ick and get comfortable reaching out for 1:1s with your dream collabs and your customers.
#44 Your Membership Needs Community Features
In this essay you’ll learn:
Lightweight community features to add to your membership to increase your retention
What you have to gain from adding community features to your content membership
#43 5 Ways To Show Your Community Gratitude
In this essay you’ll learn:
The importance of celebrating with your members
How to create rituals to support member goals
Ways to show gratitude to your members
#42 Community Context
In this essay you’ll learn:
Why context matters when doing customer research
How I did field study research on a movie set in LA
How you can do observational research in your business
#41 Sustainable Growth
In this essay you’ll learn:
How to calculate customer lifetime value
Why developing your journey map is important
A 3-part guide to community journey mapping
#40 Prioritize The Gap
In this video you’ll learn
How to let your journey map drive your product strategy
Why you need a product strategy anyway
How I mapped my 2024 marketing calendar
#39 The ROI Of Community
In this essay you’ll learn:
How the leaders of the National Aquarium think about the ROI of community
How to get executive buy-in for community building
A framework for imagining your unique differentiating product
#38 Stop Tinkering & Just Launch
In this essay you’ll learn:
How to think about an MVP product
What to do when your beta launch isn’t going as you hoped
The tough love you need to just launch.
#37 Pivots In Life + Products
In this essay you’ll learn:
How working in architecture connects to what I do now
How the pivots in life take you exactly where you belong
How to pivot your product strategy