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Dig into the archives + read all of the community-product essays

Rebecca Pierson Rebecca Pierson

#56 Member Momentum

In this essay you’ll learn:

  • How you can create member momentum in your community

  • How to get your members to share about your community

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Rebecca Pierson Rebecca Pierson

#53 Survey Your Community

In this essay you’ll learn:

  • 10 tips to help you write effective surveys

  • a video walking you through my newsletter reader survey from last summer

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Rebecca Pierson Rebecca Pierson

#52 Pivoting Your Products

In this essay you’ll learn:

  • 7 step process to reduce risks when you pivot your business

  • What to do if you’re unhappy with your business.

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Rebecca Pierson Rebecca Pierson

#51 Transformation Membership Model™️

In this video you’ll learn:

  • The membership model that will improve your member retention and reduce community overwhelm

  • Why you don’t need to drop a new masterclass every month

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Rebecca Pierson Rebecca Pierson

#50 My Experiment Fail At Bossbabe

In this essay you’ll learn:

  • Why my referral strategy failed at bossbabe

  • How Netflix keeps subscribers retained between the hits

  • 3 Action steps to plan your core + tangent content

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Rebecca Pierson Rebecca Pierson

#49 Setting Community Expectations

In this essay you’ll learn:

  • How NOT setting expectations could be causing your engagement problem

  • How & where to set expectations with your community

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Rebecca Pierson Rebecca Pierson

#46 Don’t Build A Fan Club

In this essay you’ll learn:

  • The difference between a fan club and network membership

  • How to turn fan-ism into a community culture

  • 5 ways to build a network membership

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Rebecca Pierson Rebecca Pierson

#45 The Power Of A 1:1

In this essay you’ll learn:

  • How 1:1 conversations can level up your life and business

  • Exact scripts I use for 1:1 outreach

  • How to embrace the ick and get comfortable reaching out for 1:1s with your dream collabs and your customers.

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Rebecca Pierson Rebecca Pierson

#44 Your Membership Needs Community Features

In this essay you’ll learn:

  • Lightweight community features to add to your membership to increase your retention

  • What you have to gain from adding community features to your content membership

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Rebecca Pierson Rebecca Pierson

#42 Community Context

In this essay you’ll learn:

  • Why context matters when doing customer research

  • How I did field study research on a movie set in LA

  • How you can do observational research in your business

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Rebecca Pierson Rebecca Pierson

#41 Sustainable Growth

In this essay you’ll learn:

  • How to calculate customer lifetime value

  • Why developing your journey map is important

  • A 3-part guide to community journey mapping

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Rebecca Pierson Rebecca Pierson

#40 Prioritize The Gap

In this video you’ll learn

  • How to let your journey map drive your product strategy

  • Why you need a product strategy anyway

  • How I mapped my 2024 marketing calendar

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Rebecca Pierson Rebecca Pierson

#39 The ROI Of Community

In this essay you’ll learn:

  • How the leaders of the National Aquarium think about the ROI of community

  • How to get executive buy-in for community building

  • A framework for imagining your unique differentiating product

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Rebecca Pierson Rebecca Pierson

#38 Stop Tinkering & Just Launch

In this essay you’ll learn:

  • How to think about an MVP product

  • What to do when your beta launch isn’t going as you hoped

  • The tough love you need to just launch.

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Rebecca Pierson Rebecca Pierson

#37 Pivots In Life + Products

In this essay you’ll learn:

  • How working in architecture connects to what I do now

  • How the pivots in life take you exactly where you belong

  • How to pivot your product strategy

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